Keyword and content guide

This is the editorial plan for the blog and the route pages. It is also in the README.

Long-tail searches

Write for the trip someone types, not for a one-word city. Examples: cheapest flights Delhi to Goa, Mumbai to London one stop or direct, Bengaluru to Singapore with a checked bag, Delhi to Dubai in May. Put the route page link in the first screen of the post so the fare is the cached number, not a sentence you invented.

Language

The blog and the route pages are English. The page language is en-IN. Write the search the way someone in India types it in English, then link the route page.

Seasonal timing

Publish two to three months before the holiday you are writing about. Diwali copy in July or August. Christmas and New Year in September. Summer holiday pieces in February or March. Refresh each post about once a quarter, and fix anything that has gone stale.

Fares

Do not invent averages or “prices fall 40%”. If a number is needed, it has to come from the Travelpayouts response or be marked as a sample.

After signup

Travelpayouts says its AI optimization tool, available after you sign up, can raise content earnings by up to 30%. That is their claim, not a result measured on this site.